brand positioning & messaging
The positioning of the company and or service is vital in the launch and subsequent marketing of the product. The Unique Positioning Statement is a concise, effective, customer-meaningful statement that is used throughout the marketing and sales process. It defines the one or two derived values of the service. A sales message is the brief descriptor the sales staff will communicate to the customer to fully articulate the value of the service. The Sales Message service will help craft and test this message with target customers.
pricing strategies
Price is one of the key variables in marketing, has direct significance to the bottom line. It is part of the brand of the product and may dictate the target market and sales process. This service provides details on the costs of the services, and creates models based on various pricing strategies.
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